Private labeling
Put your
name on it.
We build the paper and wipes programs that retailers and distributors sell under their own brand. Better shelf value than the national names, supply you can plan around, and the flexibility to scale a line without renegotiating it from scratch.
Distributed by
Your brand
- Roll length
- Your spec
- Sheet count
- Your spec
- Pack quantity
- Your spec
- Carton artwork
- Your spec
- Quality hold
- Ours
Three programs
What we put
your name on.
Each program is already running. Private labeling changes the brand and the spec, not the process, which is what keeps a new line moving to shelf instead of sitting in development.
At-home paper
The four items a household buys on repeat. Roll length, sheet count, and pack quantity are all yours to set, so the item on your shelf matches the price point you're actually trying to hit.
- Kitchen roll towels
- Bath tissue
- Facial tissue
- Napkins
Wet wipes
Personal care and cleaning in one program. Sheet size, moisture level, and substrate get tuned to how the wipe is actually used rather than pulled off a stock list, in flat pack or canister.
- Facial wipes
- Baby wipes
- Surface cleaning wipes
- Flat pack & canister
Industrial paper
Built for facilities that burn through product. High-capacity formats that cut changeouts and waste across restrooms, kitchens, and high-traffic areas.
- Jumbo roll tissue
- Hardwound roll towels
- Center-pull & multifold
- Foodservice napkins
Where the line is drawn
You own the brand.
We hold the spec.
Yours to decide
Variable
- Brand name and artwork
- Roll length and sheet count
- Pack quantity and case configuration
- Flat pack or canister, where applicable
- Substrate weight and moisture level
- Retail or away-from-home packaging
Ours to hold
Fixed
- Converting tolerance
- Roll and core accuracy
- Quality control and hold procedure
- Lot traceability
- Supply continuity across the network
- Scale-up without reformulating the line
Why brands run their program with us
Faster to shelf.
Steadier on it.
Speed to shelf
The formats are already running, so a new program is a spec and an artwork exercise rather than a development project. That's the difference between launching this season and next.
Supply you can plan around
Our manufacturing and supply network is built to hold through demand swings, so you can scale a line up without the gaps that send shoppers back to the national brand.
Margin, not just a lower cost
A private label item earns its space by improving the category, not just undercutting it. We spec to the price point and the performance your shopper expects at that price.
Start a program
Send us the logo.
We'll send back a spec.
Tell us the category, the price point you're aiming at, and roughly how much moves. We'll come back with the items worth private labeling and what they look like at your volume.